About this Role

Department: Commercial – Customer Marketing
Reports to: Customer Marketing Manager
Work Location: Corporate
Required No.: 1

Position Purpose 
Lead channel development initiatives by designing and executing strategies for key accounts, draught channels, and emerging customer segments. Ensure effective trade marketing programs, tailored activations, and channel-specific growth to maximize revenue and visibility.

Main Duties and Responsibilities

• Develop and implement channel-specific strategies aligned with overall commercial objectives.

• Manage relationships with key accounts, ensuring compliance with trade agreements and execution standards.

• Oversee draught channel operations, including equipment deployment, maintenance, and on-premise activations.

• Coordinate with sales and marketing teams to deliver tailored promotions and activations for each channel.

• Monitor channel performance, track KPIs, and recommend corrective actions.

• Drive innovation in channel development, identifying new opportunities for growth.

• Ensure brand consistency and compliance across all channel activities.

• Lead and coach direct reports (Key Accounts Coordinator, KA Market Activation Lead, Draught Channel Coordinator) to achieve performance targets.

Basic Salary: Negotiable, 

Benefits: Per Company Policy

Job Requirements

Knowledge, Skills and Competencies

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

• 8–10 years of FMCG experience in trade marketing, channel development, or key account management.

• Strong expertise in customer engagement and channel execution.

• Excellent negotiation, relationship management, and leadership skills.

• Proven ability to design and implement channel strategies that drive measurable growth.

• Analytical mindset with strong reporting and KPI management skills.

How To Apply

All applications to be sent through ethiojobs within ten (10) consecutive days from the date of posting