Melela Partners

Managing Partner

2 Years of Experience

At Melela, I bring my experience in professional development, operations, commercial management & firm leadership to supporting the young professional & SME development ecosystem in Kenya and Ethiopia. Our engagements, from direct incubator & professional development programming to investment readiness & corporate strategy focus on building practical skills programming that address client or progr

Shop2Shop Kenya eCommerce

Project Lead

2 Years of Experience

I was recruited to lead Shop2Shop to provide strategic leadership to a logistics-driven eCommerce platform. To do this, I hired and trained a team of 12 Kenyan graduates to develop the marketing, sales & operational aspects of the project. Given the early- stage of eCommerce in Kenya, the team & I focused on addressing 3rd party vendor pain points and building a realistic customer acquisition stra

Freight in Time Logistics PLC

Group Commercial Manager

2 Years of Experience

My role encompassed commercial strategy & implementation, covering seven countries in East Africa. This included training 72 sales staff across 8 countries in technical, product & management to implement professional commercial processes. This supported the implementation of sales processes including funnel development, CRM, targeting and KPIs. I then coached the country teams as we built our CRM

Penda Paper Recycling

Chief Operating Officer

1 Years of Experience

I joined Penda to conduct the feasibility study for consumer products made from recycled paper in Ethiopia & Kenya. The chance to build the product & export strategy for an eco-luxury brand brought me back to my roots in practical analysis & primary research. I conducted interview-based research with over 100 potential buyers in 11 countries to define the competitive market and determine critical

KOMARI Beverage

Chief Executive Officer

4 Years of Experience

As CEO of Komari Beverage, I focused extensively on professional development at every level to ensure our team was skilled & prepared to launch Ethiopia's first hard seltzer. The team of junior staff involved in the original research & case development grew to become the management through years of training & coaching. We came together to raise foreign & local capital, obtain land, select & manage

Orangeswitch

Strategy Director

1 Years of Experience

I joined Orangeswitch to build a new Market Research and Strategy practice. This included hiring, training and managing 13 recent graduates in marketing, strategy, project & client management and training over 60 more on behalf of clients. Once trained, these teams supported & helped to shape our research, analysis, trade-marketing and promotional strategies. Together, we conducted product develop

Awash Wine Share company

Marketing Manager

3 Years of Experience

I started at Awash wine to run a market study on behalf of a PE buyer, and left 3 ½ years after launching two brands (Gebeta & Tekesheno), growing our national distribution strategy to 20,000 outlets, rationalizing our pricing strategy to increase profit by 14% and running marketing campaigns that increased sales by 66%. I started Awash’s professional development internship program, where I traine

Roshan Telecommunications

Marketing Department Systems Consultant

1 Years of Experience

I was engaged by Roshan to support the managerial & technical development of their Afghan marketing team to position them to take over on the exit of their Australian manager. I worked with the local staff to restructure their marketing, research & product development processes, while providing them with on-the-job trainings in marketing, sales & product development. I used my outside perspective

Max Impact Consulting

Founder

1 Years of Experience

I founded Max Impact with a team of 11 recent Rwandan graduates to provide mixed-method research solutions to corporate & development clients. We saw an opportunity to provide unique primary market research by focusing on audience-centric methods—including experiential research and gamification. While at Max Impact I had the opportunity to train the team on qualitative & quantitative research desi

The OTF Group

Human Capacity Development Consultant

1 Years of Experience

At OTF I designed & developed my first large scale research & training program, including curriculum development, testing & implementation of Rwanda's MSME skills program. This was a year-long program for MSME's across Rwanda where bi-weekly workshops provided practical tools in finance, compliance, marketing, sales, procurement & management. We piloted the program with 1,000 MSMEs, including exte

Rwanda Nziza

General Manager

1 Years of Experience

I joined Masaka to build & execute commercial plans for a new premium dairy brand, while also managing day to day operations at the parent restaurant. This included managing & training 44 staff in hospitality, quality control & distribution. With this team I learned to effectively train & delegate with strong processes, and to focus on outlet expansion & product awareness, growing volume sales fro

Plan International

Youth and Children's Rights Program Coordinator

1 Years of Experience

I joined Plan as one of their first staff in their Rwanda office, which allowed me to focus on developing capacity & training programs with local civil society. Working directly with local leaders, we developed and launched national child protection training programs, including program design, fundraising, rollout and evaluation. This included the opportunity for me to directly train over 500 yout